The Digital Outlook: Scope Of Digital Marketing In The Present World
In an era where everything is transient, digital marketing, it seems, is here to stay. As global connectivity is built on a larger scale, information on everything under, on, and above the sun is available online, fostering a culture of accessibility for people. It is within this context that digital marketing has emerged as one of the most powerful marketing tools for businesses of all kinds and scales. Digital marketing has proved itself as a trailblazer in fostering connectivity amongst a global audience, interacting with them, and providing measurable results with a list of pros that far outweighs the cons. While digital marketing started off with simple websites and email campaigns to a list, it has positively evolved over the years, adapting to rapid changes in technology and consumer behavior. The scope for digital marketing in the current world is bright with endless possibilities; from social media campaigns to live online shopping, creativity is flourishing as inn...